3 totally overlooked hidden gems of Maui (with VIDEOS)

Everyone wants a list of hidden gems — those off-the-beaten-path spots that “nobody knows about” — so we decided make our own hidden gem list for Maui!

These 3 lesser-known spots offer experiences that reflect the true essence of Maui’s natural resources, beautiful landscape, and rich cultural heritage.

Remember to please enjoy Maui responsibly.

50-acre organic fruit farm with tour: ONO Organic Farms

ONO Organic Farms is a sanctuary of tropical delights, and definitely worth a stop if you’re driving to Hana.

This 50-acre certified organic farm is one of the largest in Hawaii, and has been owned and operated by the Boerner family for 4 generations. It specializes in some of the most incredible organic island fruits (including rare tropical varieties), chocolate, and Maui-grown coffee.

All produce is hand-picked, and its products are available for delivery in Maui and shipping globally.

If you’re into private tours, ONO offers a fruit tasting tour that includes 10-12 delicious fruits such as apple bananas, guavas, ‘ulu (breadfruit), peanut butter fruit, mangoes, soursop, sapote, and more — plus a cup of Arabica estate coffee.

The tour also provides insights into organic farming practices, making it a must-visit for anyone interested in sustainable agriculture and unique culinary experiences​.

 

True Hawaiian healing and relaxation: Hale Ho’omana Spa

Welcome to Ho’omana Spa, the number 1 spa on Maui according to TripAdvisor.

Nestled 3 miles up Piiholo Road in Makawao, Ho’omana is a sanctuary of ancient Hawaiian healing and tradition, offering Lomi Lomi massages and wellness packages designed to totally revive, transform, and heal your body, mind, and soul.

Founded by Native Hawaiian Jeana Iwalani Naluai and her husband Justin — both skilled massage therapists — the spa has grown from a humble room in their home to a full-blown retreat with four treatment rooms, a bathhouse, native botanical gardens, guesthouses, and a dedicated space for teaching Lomi Lomi workshops.

Ho’omana’s mission extends beyond relaxation. Their purpose is to rejuvenate, transform, and uplift communities by tapping into the transformative energy of traditional Hawaiian practices.

 

Ancient Hawaiian battleground turned sacred culture park: Kepaniwai Heritage Gardens

Definitely worth a visit if you’re near ‘Iao Valley is Kepaniwai Heritage Gardens. Set alongside Wailuku Stream, this gem of a spot is an unexpected journey into the diverse cultures that shape Hawaii. Displays range from an early-Hawaiian hale, a New England–style saltbox, a Portuguese villa, as well as beautifully crafted Japanese koi ponds, pagodas, Chinese moon gates, and more.

Adding to the charm of Kepaniwai is its natural beauty — massive ancient trees, lovely views, and the soothing sounds of birdsong and flowing water. There are also spacious, well-maintained picnic areas, clean restrooms, and plenty of parking.

The park gets its name from the Battle of Kepaniwai, which was fought in 1790. Here,  Kamehameha I clashed with Kahekili, the king of Maui. This historic battleground has transformed over the years into a peaceful spot for people to relax, meditate, and enjoy some quiet time.